Sunday, July 25, 2010
The Bell & Ross Instrument Collection
The Casio STP-100 looks like an average digital watch, but adds a new trick: a pedometer. By measuring how many steps you take, and combining that data with information that you provide (your stride length and weight), it can estimate distance, calories burned, pace, and more. It's similar to the "Nike+iPod" sport kit, or the older Nike SDM Triax watch, however the Casio STP-100 has everything you need built right into the watch — no additional parts required.From reading the manual (PDF), it looks like the STP-100 uses a more basic sensor than Nike's technology since it simply measures the swing of your arm as you walk. Interestingly, it can only measure accurately when worn on your left wrist (so don't try to attach it to your belt, or toss it in your bag).There are 11 different models available with the following complications: No date. Small date. Big date. Chronograph. Power reserve.Across these five basic versions, you can get all kinds of variations, including: Stainless steel, black carbon finished steel, pink gold, or titanium cases. Leather, canvas, rubber, or alligator straps. Limited edition orange or blue accents (blue version pictured here). Diamond encrusted with mother-of-pearl dials.The Instrument Collection has become the symbol of the company's brand image, and will likely be their calling card for many years to come. While Bell & Ross may want you to believe that their Instrument collection is for serious professionals, I believe that these watches will be very intriguing to the enthusiast who appreciates style and passion over brand and history.
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